Tuesday, June 25, 2013

Developing Marketing

Companies and businesses need marketing. This is a known fact in order to be successful as a business. The issue is, many business owners think they have a great marketing plan, and expect it to flourish overnight. As Dr. J.T. Dock Houk explains, a great marketing strategy does not happen overnight, and is more of a snowball effect.

 Too many times business owners see another business become successful after using a marketing campaign, and they think they need to follow the exact campaign to be successful. When in reality, every business is different and needs to use their own approach. Trying to implement another businesses strategy as your own could work in some aspects, but to be truly effective it would need to be tweaked to fit your business needs. This will not happen overnight, and trial and error is a large portion of marketing.
 

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