Use of the internet and online tools for everything from
schoolwork, to entertainment, to advertising, is commonplace among many people.
It is only natural that businesses would take to the internet to reach out to
more customers and create a larger web presence. In correlation with this,
video marketing is an extremely effective tool for businesses to use.
Dr. J.T. Dock Houk has
some tips to share for the use of video marketing. Understanding
business goals. Define the targeted audience that the videos are intended
to reach. Define the promotional strategy and how to go about creating
awareness. Define the audience demographic that will be viewing the
video. Create a video which matches the business goals and are
related to the business needs. Following these tips will help with the success of
an online video marketing campaign.
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